Knowledge of client preference is the key factor to success for any business be it consumer goods,
public opinion, media publications or government agencies. Any size business or organisations in all sectors benefit from information whether they are to measure \
public attitudes or their preference in consumer goods or opinions.
CAL2CAL offers an innovative GREEN solution to enhance current paper survey methods immensely. Solution involves remote data collection by mobile devices with flexibility of designing and transferring questionnaire to mobile devices. Reporting is integrated with Business Intelligence (CALBI) tools to provide critical business decision support analytics and graphical representation